{"id":63305,"date":"2022-03-28T14:52:01","date_gmt":"2022-03-28T05:52:01","guid":{"rendered":"https:\/\/avinton.com\/blog\/2022\/03\/kanagawa-university-sdgs-collaboration\/"},"modified":"2022-05-17T17:02:49","modified_gmt":"2022-05-17T08:02:49","slug":"kanagawa-university-sdgs-collaboration","status":"publish","type":"post","link":"https:\/\/avinton.com\/en\/blog\/2022\/03\/kanagawa-university-sdgs-collaboration\/","title":{"rendered":"Avinton Collaborates With Kanagawa University to Help Yokohama\u2019s Struggling Tourism Industry Innovate"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;Avinton Japan joins Kanagawa University and other renowned organizations in helping Yokohama City\u2019s tourism industry recover from the Covid-19 pandemic. Proudly announcing its role as a technological partner, Avinton will be responsible for the development of an innovative data platform. The goal of this lighthouse project is to shape the future of tourism and realize the sustainable development goals (SDGs).&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<span style=\"font-weight: 400;\">As reported by <\/span><span style=\"font-weight: 400;\">Yahoo News<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Kanagawa Newspaper<\/span><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.ryoko-net.co.jp\/?p=102045\"><span style=\"font-weight: 400;\">Ryoko Newspaper<\/span><\/a><span style=\"font-weight: 400;\">, industry-government-academia join forces to innovate Yokohama City\u2019s tourism industry. As the Covid-19 crisis had a large economic impact on local tourism, Yokohama City is looking at digital technologies to quickly recover and rethink the future of tourism. A special focus is set on the achievement of sustainable development goals (SDGs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-63317\" src=\"https:\/\/avinton.com\/wp-content\/uploads\/2022\/03\/avinton-newspaper-articles.jpg\" alt=\"Avinton Collaborates With Kanagawa University to Help Yokohama\u2019s Struggling Tourism Industry Innovate\" width=\"601\" height=\"205\" srcset=\"https:\/\/avinton.com\/wp-content\/uploads\/2022\/03\/avinton-newspaper-articles.jpg 868w, https:\/\/avinton.com\/wp-content\/uploads\/2022\/03\/avinton-newspaper-articles-300x102.jpg 300w, https:\/\/avinton.com\/wp-content\/uploads\/2022\/03\/avinton-newspaper-articles-355x121.jpg 355w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project was initiated by the <\/span><a href=\"https:\/\/business.yokohamajapan.com\/\"><span style=\"font-weight: 400;\">Yokohama Convention &amp; Visitors Bureau<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.kanagawa-u.ac.jp\/pressrelease\/details_22865.html\"><span style=\"font-weight: 400;\">Kanagawa University\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> Takanokura seminar of the Faculty of Engineering (Professor Takanokura and three seminar students). The aim is to gather institutions and organizations, combining expertise from various industries. It is thought that by aggregating knowledge and leveraging the diversity of organizations, we can launch impactful and sustainable solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHaving specialized experience in Big Data and AI technologies, we are proud to have been selected as a technological partner for the project by Kanagawa University,\u201d says Sachiko Nakase, CEO of Avinton Japan. \u201cWith our company deeply rooted in Yokohama City, this cooperation is a special honor for us. Not only on a professional but also on a personal level, we are eager to join forces with other renowned organizations to work on the future of tourism and create value for our local communities.\u201d<\/span><\/p>\n<h2 class=\"header2\"><b>Project Overview<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first phase of the project is analyzing the current state of tourism in Yokohama and predicting the future demand by utilizing Big Data and AI data technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a technical partner and consultant, Avinton Japan is deeply involved in this phase of the project. As nurturing the growth of highly talented IT engineers is a core part of our company\u2019s vision, we invited Kanagawa University students to attend Avinton Academy, our internal training program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together with the Takanokura seminar, we are developing a digital platform that utilizes the latest technologies in Big Data, AI, DX, and image analysis. As a first step, we collect existing historic tourism data (i.e. visitor databases, hotel stays, mobility data, surveys) and combine it with newly generated data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a next step, these large amounts of Big Data will be analyzed using AI models specifically developed for this project. Based on these insights, we will propose new and innovative solutions to achieve a V-shaped recovery of Yokohama City\u2019s tourism industry.<\/span><\/p>\n<h2 class=\"header2\"><b>Challenges and Opportunities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As with most data-related projects, data collection is one major challenge. \u201cIf the data quantity or quality is not sufficient, the final solution cannot deliver a substantial benefit,\u201d says Yuki Inagawa, project lead at Avinton Japan. \u201cIn the case of the tourism platform, we benefit from directly cooperating with many Yokohama-based organizations and getting access to the raw data. Then, this raw data is parsed to remove invalid or biased values.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But apart from the technical challenge, there are other difficulties as well. Customer needs are shifting, and so are the economic targets of local businesses and government, as well as environmental concerns. \u201cIndividual needs sometimes appear to contradict one another,\u201d Mr. Inagawa continues. \u201cSo, developing a win-win-win solution that satisfies all stakeholders is another big challenge of this project.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret lies in the utilization of digital technologies like machine learning. By exposing the tourism platform to more data, the algorithm performance will gradually improve. Collecting and analyzing data in real-time will enable Yokohama City\u2019s tourism industry to learn, react, and adapt to new conditions faster than ever before. And thanks to intuitive visual dashboards even non-engineers will be able to analyze the data easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the tourism industries of Yokohama City and many other regions having been hit hard by the pandemic, we want to use this opportunity to rethink and reshape tourism in a sustainable way. By launching this lighthouse project in collaboration with academia, industry and government, we hope to set an example of how digital technology can contribute to modern tourism and the achievement of SDGs.<\/span><\/p>\n<h2 class=\"header2\"><b>About Avinton Japan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avinton Japan is a business and IT consulting company based in Yokohama, Japan. We are the digital transformation partners of blue-chip multinationals as well as local governments. We excel at designing and delivering Big Data and AI solutions. Our tailor-made data and AI pipelines can be integrated seamlessly with our clients\u2019 ways of working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Avinton Japan, we guide and nurture the growth of highly talented exceptional engineers that can deliver elegant solutions to our customers using cutting-edge IT technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a great responsibility towards our diverse team but also our society. As Avinton Japan was founded with regard to SDGs, we have implemented sustainable processes and activities \u2013 ranging from a paperless office with a minimal environmental footprint, to automation and efficiency. In 2021, Avinton Japan became an official SDGs partner of the Kanagawa Prefectural Government and the City of Yokohama.<\/span><\/p>\n<h2 class=\"header2\">About Avinton Data Platform<\/h2>\n<p>Avinton develops and offers its own Big Data analysis and machine learning solution called Avinton Data Platform. It uses the world&#8217;s most advanced technology and can hold hundreds of terabytes of data. Avinton Data Platform is an end-to-end solution capable of high-speed data analysis and machine learning. For more information, please click <a href=\"https:\/\/avinton.com\/en\/services\/avinton-data-platform\/\">here<\/a>.<\/p>\n<div class=\"lyte-wrapper\" title=\"Avinton Data Platform &ndash; The End-To-End Solution for Advanced Big Data and AI Workflows\" style=\"width:560px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_lQFGHBy_iDY\"><div id=\"lyte_lQFGHBy_iDY\" data-src=\"https:\/\/avinton.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlQFGHBy_iDY%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\">Avinton Data Platform \u2013 The End-To-End Solution for Advanced Big Data and AI Workflows<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/lQFGHBy_iDY\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/avinton.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlQFGHBy_iDY%2F0.jpg\" alt=\"Avinton Data Platform &ndash; The End-To-End Solution for Advanced Big Data and AI Workflows\" width=\"560\" height=\"295\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:560px;margin:5px auto;\"><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30af\u30ed\u30fc\u30ba\u30c9\u306e\u7d4c\u55b6\u8005\u30fb\u30d3\u30b8\u30cd\u30b9\u8cac\u4efb\u8005\u8005\u9650\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u7814\u7a76\u30fb\u52c9\u5f37\u4f1a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3002\u53c2\u52a0\u8005\u5168\u54e1\u304c\u30d7\u30ec\u30bc\u30f3\u30bf\u30fc\u3002\u7570\u696d\u7a2e\u3067\u6700\u65b0\u4e8b\u4f8b\u3092\u5171\u6709\u3057\u3042\u3044\u5b66\u3073\u3042\u3046\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n","protected":false},"author":2,"featured_media":63433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1809],"tags":[1822],"class_list":["post-63305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--en","tag--en-2"],"yoast_head":"<!-- This site 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