{"id":976,"date":"2015-11-19T23:15:50","date_gmt":"2015-11-19T14:15:50","guid":{"rendered":"http:\/\/avinton.com\/?p=976"},"modified":"2015-11-26T15:33:43","modified_gmt":"2015-11-26T06:33:43","slug":"data-visualization-importance","status":"publish","type":"post","link":"https:\/\/avinton.com\/en\/blog\/2015\/11\/data-visualization-importance\/","title":{"rendered":"Data Visualization and its Importance"},"content":{"rendered":"<h4>Data visualization can be defined as a visual \/ interactive exploration and\u00a0graphical representation of data of any size (Big Data and Small Data), nature\u00a0and origin. In short, it allows the identification of phenomena and trends that\u00a0seem invisible in the first analysis.<\/h4>\n<p>&nbsp;<\/p>\n<p><script type=\"text\/javascript\">\njQuery(function($){\n  var lastHeight = 0, curHeight = 0, $frame = $('iframe:eq(0)');\n  function resizeIframes() {\n    curHeight = $frame.contents().find('body').height();\n    if ( curHeight != lastHeight ) {\n      $frame.css('height', (lastHeight = curHeight) + 'px' );\n    }\n  }\n  $( window ).resize(function() {\n    resizeIframes();\n  });\n  $( window ).bind(\"load\", function() {\n    resizeIframes();\n  });\n});\n<\/script><br \/>\n[iframe id=&#8221;data-vis-frame&#8221; src=&#8221;http:\/\/avinton.com\/external\/data-visualization.php&#8221; width=&#8221;100%&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h5>Data visualization can be used in four different ways:<\/h5>\n<ul>\n<li><strong>Data analysis<\/strong> for the production and sharing error-free, credible reports.<\/li>\n<li><strong>Data mining<\/strong> &#8211; even by non-IT professionals.<\/li>\n<li>To optimize <strong>business processes.<\/strong><\/li>\n<li>To predict <strong>future trends<\/strong>.<\/li>\n<\/ul>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<h5>Data visualization is based on three key factors:<\/h5>\n<ul>\n<li><strong>Vision:<\/strong> the data are presented in graphical \/ visual, which can be altered and\u00a0adjusted by the user.<\/li>\n<li><strong>Knowledge:<\/strong> Data visualization provides immediate understanding of the data,\u00a0while providing vital clues and suggests what action should be taken by the\u00a0manager.<\/li>\n<li><strong>Sharing:<\/strong> immediate understanding of the data and analysis enables you to quickly share\u00a0reports across the enterprise. This translates into speed and quality of\u00a0made decisions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>Why Big Data is of fundamental importance?<\/h5>\n<p>The term Big Data means\u00a0enormous volumes of data of various nature. So big and complex that their processing and analyzing by using commonly available processes and tools would be extremely difficult. They are characterized by the following factors:<\/p>\n<ul>\n<li>Volume<\/li>\n<li>Variety<\/li>\n<li>Speed<\/li>\n<li>Variability<\/li>\n<li>Complexity<\/li>\n<\/ul>\n<p>Big Data can be managed using traditional Business Intelligence tools, however,\u00a0their use doesn&#8217;t provide full insight into data. One needs visualization of\u00a0data in order to understand it better, and to generate real value for the\u00a0company.<\/p>\n<p>&nbsp;<\/p>\n<h5>Four reasons why Data Visualization\u00a0is necessary in small, medium and large\u00a0enterprises.<\/h5>\n<p><strong>1. Data visualization allows to forecast future market trends and provides\u00a0important clues that provide effective business development.<\/strong><\/p>\n<p>Specific observations provide the company a competitive edge and visibility in\u00a0the market. The ability to understand the dynamics of business development and\u00a0knowledge of the logic on which it is based, is an extremely important step\u00a0towards long-term success.<\/p>\n<p><strong>2. It&#8217;s a perfect tool that helps to understand the dynamics of the market in\u00a0which the company operates.<\/strong><\/p>\n<p>Careful observations allow to extract the best features of the company&#8217;s\u00a0products and establish the best strategy for its development. What&#8217;s more, you\u00a0can increase revenue by combining data sale with information on customer\u00a0preferences.<\/p>\n<p><strong>3. Data visualization allows you to explore customer needs and to adapt your\u00a0business operations accordingly.<\/strong><\/p>\n<p>Data visualization is the key to sales and marketing. Monitoring and having knowledge about communication channels between the company and customers leads to making more more effective business decisions.<\/p>\n<p><strong>4. Data visualization can help you make the right decisions at the right time, and to instantly share information.<\/strong><\/p>\n<p>Managers and entrepreneurs have access to information that is easy to understand and share. KPIs remain under constant scrutiny. Data from multiple internal and external sources flow into one common source of information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data visualization can be defined as a visual \/ interactive exploration and graphical representation of data of any size nature and origin.<\/p>\n","protected":false},"author":2,"featured_media":1004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-articles","tag-big-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Visualization and its Importance - Avinton Japan<\/title>\n<meta name=\"description\" content=\"Data visualization can be defined as a visual \/ interactive exploration and graphical representation of data of any size nature and origin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avinton.com\/en\/blog\/2015\/11\/data-visualization-importance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Visualization and its Importance - 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